It’s ‘Duo-licious’

To support of the launch of new PLANTERS^® Nut Duos, the PLANTERS^® brand is launching a new advertising campaign titled ‘Duo-licious.’ The campaign includes three 15-second TV spots where snacking moments are humorously interrupted by a memorable singing duo who enthusiastically put on a show.

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The ads deliver on a challenge to create excitement for the new snacks while clearly communicating the pairing of two nuts and two flavors combined for a unique snacking experience. The creative reinforces this through the idea of “flavor harmony,” celebrated in the singing of a nostalgia-drenched R&B duo who appears every time someone pours a handful of PLANTERS^® Nut Duos.“The ‘Duo-licious’ campaign highlights PLANTERS^® Nut Duos with a blend of fun and excitement, highlighting how this new product transforms snacking into an unforgettable experience.” said Ashley Krautkramer-Gonya, senior brand manager for the PLANTERS^® brand.

Beyond TV and streaming services, the new ‘Duo-licious’ campaign will run across several digital and social platforms, including a Snapchat lens in which the duo serenades users in “flavor harmony” as well as TikTok creator content.