“We are thrilled to expand our flavored cashews portfolio with the introduction of our new salt & vinegar flavored cashews,” said Zeeshan Tarique, senior brand manager for the PLANTERS® brand. “Perfect for any occasion, this bold new flavor caters to those who seek a tangy twist in their snacking routine.”
In 2023, the PLANTERS® brand team consulted with multiple sources to determine a new line of exciting cashew flavors, including input from both consumers and industry experts. Three new varieties of flavored cashews were then introduced to the market: rosemary and sea salt, cinnamon brown sugar, and dill pickle. A fourth flavor, apple cider donut, was also offered for a limited time in the fall.
The new salt & vinegar cashews come packed in a convenient, 5-ounce resealable bag for quick and easy sharing. Available now at Amazon and Walmart locations, these fun, mouthwatering morsels help curb hunger and keep fans energized between meals.
According to Tarique, PLANTERS® Salt & Vinegar cashews will be supported by an extended marketing campaign that highlights the product’s unique taste and snacking experience. “We are excited to promote this new flavor that is sure to satisfy the cravings of all our snacking fans.”
* Source: Circana Dollar Sales, TUS – MULO+C, last 52 weeks ending 1-28-24, includes trail mixes and seeds