“We are excited to offer this exclusive product to our loyal fans and to honor the long-standing legacy of MR. PEANUT®,” said Kate Coombs, brand manager for the PLANTERS® brand. “PLANTERS® Special Reserve peanuts embody the pinnacle of quality and taste, and we are delighted to celebrate National Peanut Day with such a premium offering.”
Peanut aficionados and MR. PEANUT® enthusiasts can mark this rare occasion by acquiring PLANTERS® Special Reserve in an exquisite collector’s edition box. Available exclusively at mrpeanutspecialreserve.com for $19.06 — a nod to the year the PLANTERS® brand was founded — these peanuts are destined to become a treasured keepsake. Sales begin at 9 a.m. (EDT) on National Peanut Day, Sept. 13, while supplies last.
To allow more peanut fans to take advantage of the PLANTERS® Special Reserve peanuts, a limited quantity of canisters will also be available at Walmart.com and Amazon.com, with a suggested retail price of $9.98.
For more information about PLANTERS® products, MR. PEANUT® and the limited-edition PLANTERS® Special Reserve collection, visit Planters.com.