-
![]()
In 1906, a young immigrant named Amedeo Obici founded the PLANTERS® brand. He loved the way a handful of fresh-roasted peanuts could brighten people’s day. With a helping hand from the MR. PEANUT® character, he turned his passion — and his delicious snacks — into an all-American tradition that’s still going strong.
Originally started in Wilkes-Barre, PA, Obici built his first mass-processing plant in Suffolk, VA — widely considered to be the Peanut Capital of the World.
-
![]()
From the pencil of schoolboy Antonio Gentile in 1916 came MR. PEANUT®, the dapper icon recognized the world over. Whether it’s in commercials, movies, or parades, everyone’s favorite nut is here to shell-ebrate the good times with you. Though his looks have changed over the years, you can always count on him to bring the party.
Read More
Dry and Roasted Everything Toasted
-
![]()
Peanuts are more than a snack in America. For many, they’re a reminder of joyfully watching a baseball game or stopping by a roadside stand. In the 1930s, the PLANTERS® brand Peanut Shoppes opened from coast to coast, most notably in Times Square and Atlantic City’s boardwalk.
Read More
-
![]()
The NUTmobile hasn’t stopped bringing people together since hitting the salty streets in 1935. The official ride of the MR. PEANUT® character regularly makes stops at stores, sporting events, and concerts and is co-piloted by a trio of Peanutters wherever it goes.
Read More
