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June 14, 2022
Promotional photo of planters sweet and savory spicy peanuts

Snack Time is About to Get ‘Swicy’ With the Perfect Combination of Sweet & Spicy

Snack lovers, get ready to taste the heat and the sweet! The maker of the PLANTERS® snack nuts brand is kicking things up with new PLANTERS® Sweet & Spicy Dry Roasted Peanuts.

PLANTERS® Sweet & Spicy Peanuts is the first innovation from the No. 1 peanut brand since joining global branded food company Hormel Foods in 2021. This irresistible snack is dry roasted with honey and dried red chili peppers then seasoned with salt for a delightfully crunchy and totally satisfying taste. The new product taps into a growing sweet and spicy (“swicy”) flavor trend snackers can’t resist.

“At first, your taste buds are hit with sweet flavors of honey and sugar, and then the spice kicks in making you want to start the experience all over again,” said Robbie Koons, PLANTERS® brand manager. “We set out to give our flavor-loving fans a new and distinct eating experience. After rigorous testing and perfecting, we knew we found the newest member of our market-leading dry roasted peanut portfolio with PLANTERS® Sweet & Spicy Peanuts.”

New PLANTERS® Sweet & Spicy Peanuts are available in a 16-ounce bottle at grocery stores nationwide. For on-the-go snackers, a 1.75-ounce size can be found in convenience stores across the nation.

All PLANTERS® peanuts contain more than 30 essential vitamins and minerals and are a good source of fiber and healthy fats, with seven grams of protein per serving.

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