MR. PEANUT®

A Symbol of Trust & Resilience

For over a century, MR. PEANUT^® has stood as a symbol of enduring quality and character: monocle polished, top hat tipped, and always composed under pressure. Through changing tastes, economic shifts, and even the occasional playful reinvention, he’s remained a steady presence in snack aisles and in the hearts of our fans.

More than a mascot, MR. PEANUT^® represents trust built over generations by always delivering a crunch you can count on. His resilience isn’t just about weathering time; it’s about evolving with grace while staying true to the values that made him iconic in the first place: quality, charm, and just the right amount of salty wit.

One Nutty Gentleman

Through the Years

Did You Know?

From Paper to Peanut 14-year-old schoolboy Antonio Gentile from Suffolk, Virginia submitted his sketch to win the PLANTERS^® brand contest back in 1916.

A Nut by Any Other Name While many call him MR. PEANUT^®, his full name is Bartholomew Richard Fitzgerald-Smythe, given to him by creator Antonio Gentile.

As Legendary As It Gets You can find MR. PEANUT^® in both the Smithsonian Museum of American History and on Madison Avenue’s Advertising Walk of Fame.

He Found His Voice After decades as a silent mascot, MR. PEANUT^® spoke for the first time in 2010, voiced by actor Robert Downey Jr. Later, Bill Hader and Keith Ferguson took over the role.

Big Games & Big Screens Some of his most notable film credits have come from Big Game commercials and as part of Netflix’s Electric State movie.