Press Releases


PLANTERS REVOLUTIONIZES PEANUT BUTTER WITH A NEW LINE OF UNEXPECTED FLAVORS


NUT•RITION Peanut Butter Adds Adventurous Ingredients to an American Favorite


NORTHFIELD, IL – August 29, 2012 – Peanut butter just got a makeover, as Planters introduces a new PB that has a bit of a punch. Created for adventure-seekers, the new line is the first national brand to add wholesome ingredients like bananas, granola, berries, raisins, cinnamon and nuts into its peanut butter. The Planters NUT•rition varieties are a delicious new take on the peanut butter people have come to love.


Made with a peanut butter base, Planters NUT•rition peanut butter is nutrient dense and a good source of energy, providing six to seven grams of protein per serving and at least five vitamins and minerals, depending on variety.


Planters NUT•rition peanut butter will change the way PB lovers think about their favorite staple,” said Jon Hall, Brand Manager at Kraft Foods. “Once fans get a taste of NUT•rition, we know they'll be hooked! It's time for all of us to expect more from peanut butter.”


Planters NUT•rition peanut butter is available nationwide in 12 oz. jars, with a suggested retail price of $3.49–$3.99. It's available in three flavors: Cinnamon Raisin Granola Nut, Banana Granola Nut and Berry Nut.


Mr. Peanut and Peanut Butter Doug

Planters will be releasing a new advertising campaign with the iconic Mr. Peanut along with his adventurous stunt double, “Peanut Butter Doug.” Identical to Mr. Peanut with the exception of a goatee and aviator sunglasses, Peanut Butter Doug is the nut sent in to take the “crushes” for Mr. Peanut to create the new Planters NUT•rition peanut butter. The campaign, developed by BEING NY, part of TBWA, includes print, digital and social media creative that will be featured in lifestyle and sporting magazines this fall including: Golf, ESPN, Fitness, Sports Illustrated, WomensHealthmag.com and MensHealthmag.com.


About Planters: Planters, America's leading snack nut brand, has a long history of pioneering industry firsts. This inventiveness is delivered through a diverse portfolio of nutritious and delicious plant-based snacks such as peanuts, cashews, almonds and other nuts. Planters NUT•rition offers a distinctive line of nut mixes that focus on specific nutritional needs. Planters almonds and pistachios are roasted with real herbs and spices, delivering extraordinary flavor. Planters Trail Mix blends roasted nuts, delicious fruit and other wholesome ingredients to help fuel an active lifestyle. Planters Peanut Butter builds on that heritage and quality Americans expect from the iconic nut brand with its Creamy, Crunchy and Natural peanut butter varieties.


About Kraft Foods: Kraft Foods Inc. (NYSE: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love. Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2011 revenue of $54.4 billion. Twelve of the company's iconic brands – Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Tang and Trident – generate revenue of more than $1 billion annually. On Aug. 4, 2011, Kraft Foods announced plans to divide and create two independent public companies: a high–growth global snacks business and a high–margin North American grocery business. The transaction is expected to be completed before the end of 2012. A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index. Visit www.kraftfoodscompany.com and www.facebook.com/kraftfoodscorporate.


About Men's Health( www.menshealth.com): Men's Health is the go–to source for guys seeking the latest information and expert advice in their pursuit of a healthy and active lifestyle. Published 10 times a year in the U.S. by Rodale, Men's Health is the best–selling men's magazine on newsstands and provides its 12 million readers with up–to–the–minute information on health, fitness, fashion, nutrition, relationships, travel, technology and finance. Men's Health is the largest men's lifestyle magazine brand in the world, offering 40 global editions, a host of apps for iPhone, Android, and BlackBerry subscribers, as well as branded books, eBooks and microsites. The magazine has garnered numerous industry accolades, winning National Magazine Awards in the general excellence and personal service categories as well as being deemed by Media Industry Newsletter as the “#1 Most Notable Magazine Launch of the Last 25 Years.” Men's Health has also made several appearances on Advertising Age's “A List” and Adweek's “Hot List.” For up–to–date news from Men's Health, visit www.menshealth.com, and get instant updates on Twitter (@MensHealthMag) and Facebook (Men's Health).


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